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A Culture of Continuous Improvement

How Deufol used Kaizen production principles to create a revolutionary new team sales process

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How Deufol used Kaizen production principles to create a revolutionary new team sales process

Here at Deufol, we live by our motto: This case study takes a deep dive into the development of Deufol’s unique approach to sales. It details the strategic application of Kaizen philosophy and tells the story of how Deufol used this process to win the business of one of the largest airplane manufacturers in the world.

In this study, you’ll find out how Deufol:

  • Encourages a culture of continuous improvement
  • Applied Kaizen principles to sales
  • Gives robust support to its sales team
  • Developed a unique sales process
  • Used this process to win big business

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